Entrepreneurs, product teams, and business leaders across the Borderplex are invited to join an interactive working session focused on defining the ideal strategy and user experience for digital products and services. This session explores an innovative methodology developed by Yurny Labs that uses strategic storytelling to map customer friction, conversion, and transformation.
Through real-world examples and hands-on activities, participants will learn how to translate abstract business goals into a tangible digital experience. The session will guide attendees step-by-step to identify their users’ adoption barriers, define key differentiators, and structure a journey that takes a digital product from merely functional to unforgettable and profitable. Designed as a participatory session, attendees will have the opportunity to apply this framework directly to their own projects or business ideas. No prior technical or coding experience is required.
This session is ideal for: - Founders and startup teams validating or improving an app or platform - Traditional business owners looking to digitize their services or enhance their customer experience - Corporate innovators (“intrapreneurs”) and managers developing internal digital tools - UX/UI designers and Product Managers seeking a fresh, narrative-driven approach to strategy - Anyone interested in creating user-centric digital solutions that drive business growth
No prior technical experience is required.
Date: March 26th, 2026 Time: 10:00 AM - 12:30 AM Location: Microsoft El Paso Innovation Hub 500 W Overland Ave, Ste 210 El Paso, TX 79901 Please Bring: A laptop or tablet for hands-on activities, and a specific project or business idea in mind to work on during the session.
Omar and Alex Muñoz are brothers, product leaders, and the co-founders of Yurny Labs, a product design and engineering studio operating across the Ciudad Juárez and El Paso border. With over a decade of experience building and scaling digital products, they have led cross-functional teams of designers and developers to bring ideas to life that have reached millions of users.
Their work lives at the intersection of business, design, and technology, driven by a shared mission to build digital experiences that are not only delightful but also drive tangible business outcomes. Together, Omar and Alex have co-founded a VC-backed startup, competed in global hackathons, and earned top placements for innovative products built in AI and Web3. Through Yurny Labs and their strategic workshops, they are passionate about empowering teams to bridge the gap between complex technology and human-centric design.
Professionals, educators, researchers, and lifelong learners across the Borderplex are invited to join an interactive working session focused on how emerging technologies are being used to support learning, research, and creative problem-solving. This session explores practical applications of modern tools, including large language models (LLMs) and educational app development for educators, alongside machine learning techniques that help researchers analyze data, uncover patterns, and generate predictions.
Through real-world examples and demonstrations, participants will see how these tools are being used today in classroom settings, research projects, and professional workflows. Mission Amplified is designed as a participatory session where attendees can see how modern tools are being used in practice, ask questions, and explore how similar approaches might apply within their own industries or areas of interest. No prior technical background is required.
This session is ideal for:
No prior AI experience is required.
Date: April 16th, 2026 Time: 9:30 AM - 11:30 AM Location: Microsoft El Paso Innovation Hub 500 W Overland Ave, Ste 210 El Paso, TX 79901 Please Bring: A laptop for hands-on activities.
Jorge Alberto López Gallardo is a Professor of Physics at The University of Texas at El Paso with decades of experience in research, teaching, and educational innovation. Throughout his career, he has worked at the intersection of science, technology, and education, with research spanning physics, materials science, data analysis, and interdisciplinary applications. In recent years, Jorge has incorporated modern computational and language-based tools into course preparation, educational content creation, research projects, and experimental learning environments. He has led workshops on building educational applications, explored machine learning methods in research, and mentored students developing technology-driven learning tools. A dedicated educator and mentor, Jorge has held leadership roles at UTEP, collaborated with national and international research institutions, and received numerous awards for teaching, research, and mentoring. His work reflects a long-standing commitment to accessible education, hands-on learning, and building pathways into STEM and technology-driven fields.
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