AI Digital Marketing Skills Camp

Ready to level up your digital skills and explore how AI is shaping the future of marketing? In this hands-on, four-day camp, you’ll learn how to build a brand, create content, design a website, and use AI tools to bring your ideas to life.

Whether you’re interested in entrepreneurship, content creation, marketing, design, or building skills that help you stand out, you’ll gain real-world experience while creating your own professional brand portfolio and marketing assets.

By the end of the week, you’ll have projects and skills you can confidently showcase!

What You’ll Learn

• User Experience (UX) Design

• AI-Powered Content Creation

• Social Media Marketing

• Graphic Design with Canva AI

• Website Development Fundamentals

• Email Marketing Strategy

• Basic Coding Concepts

• AI Tools for Marketing and Business

• Presentation and Professional Communication Skills

Camp Schedule

Day 1: Introduction & Foundations

Learn the fundamentals of marketing, user experience (UX), and audience engagement.

You’ll:

• Explore marketing fundamentals and UX (User Experience)

• Create AI-powered customer personas

• Learn design principles and Canva AI tools

• Develop social media content

• Practice AI-assisted copywriting

Day 2: Create Your Online Presence

Explore website development, coding basics, and AI tools that make building online easier.

You’ll:

• Learn web development fundamentals

• Explore coding basics and AI tools

• Build a website homepage

• Create an email marketing campaign

• Design marketing graphics and messaging

Day 3: Refine & Pitch

Strengthen your brand, polish your content, and learn how to communicate your ideas with confidence.

You’ll:

• Participate in a peer portfolio critique

• Refine and expand your brand assets

• Learn presentation and pitch structure

• Improve your portfolio content

• Prepare your final presentation

Day 4: Showcase Your Work

Present your completed project, receive feedback, and celebrate what you’ve accomplished.

You’ll:

• Present your completed brand portfolio

• Share your marketing assets and creative work

• Receive feedback from peers and instructors

• Celebrate your accomplishments

Marketing MVP Award

One outstanding participant from each cohort will receive:

• One-Year Squarespace Subscription

• One-Year Domain Name Registration

• One-Year Canva Pro Membership

Everything needed to continue building a personal brand, business, portfolio, or creative project after camp ends!

Camp Details

Dates: August 17–20

Location: El Paso Innovation Hub

Ages: 18–24

AM Path: 8:30 AM – 12:30 PM

PM Path: 1:00 PM – 5:00 PM

Tuition: $40

Bonus: The first 10 participants who successfully complete the camp will receive a full tuition reimbursement.

Why Join?

The future belongs to creators, innovators, and problem-solvers who know how to work with technology, rather than against it.

AI is transforming nearly every industry, and digital marketing skills are more valuable than ever. Whether you’re launching a side hustle, building your resume, exploring a career path, or simply curious about AI, this camp gives you the tools to get started.