The Barna Group, an international research and reporting group, has listed the El Paso / Las Cruces DMA (Designated Market Area) as the most charitable in the U.S., based on a 10 year survey of per capita giving to nonprofit organizations.
The top 5 “generous cities,” according to the survey of more than 76,500 adults about their giving habits, are:
1. El Paso, TX / Las Cruces, NM: 92%
2. Lexington, KY: 91%
3. Memphis, TN: 90%
4. Charleston-Huntington, WV: 90%
5. Milwaukee, WI: 89%
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The Barna Group is a private, non-partisan, for-profit organization under the umbrella of the Issachar Companies. Located in Ventura, California, Barna Group has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes and behaviors since 1984.